Typical Business Title(s): Lead Generation, Business Development Representative, Sales Development Representative Definition: Responsible for the execution of lead generating digital and physical marketing promotions to effectively engage targeted audiences. Uses prospect databases and demand generation/marketing automation technology to achieve objectives. Applies deep understanding of company’s products, the competitive industry and company posture in the marketplace in responses to inquiries. Directs qualified leads to sales team for appropriate follow-up and close. Creates reports and performs analyses from outreach/response tracking vehicles including email, website response/inquiries, social media and direct messaging Requires advanced knowledge of operational procedures and tools obtained through extensive work experience and may require technical education. Responsibilities may include: - Working under limited supervision for non-routine situations and may be responsible for leading daily operations - Training, delegating and reviewing the work of lower-level employee - Problems are typically non-routine but complexity is limited - For the USA: typically non-exempt position